Enlightenment to the Machinery Industry: Taking Advantage of the Change Shantui Construction Machinery is committed to strategic adjustment

Shantui Construction Machinery Co., Ltd., a subsidiary of Shandong Heavy Industry Group, announced the first half of 2010 annual report. The company completed operating income of RMB 6.886 billion in the first half of 2010, and achieved net profit attributable to parent company owners of RMB 493.8 million. The year-on-year increase of 108% and 144.51% achieved a profit of 0.64 yuan per share, a year-on-year increase of 140.74%. Zhang Xiuwen, chairman of Shantui, said that the current demand for the construction machinery market has significantly expanded. This is in line with the market's judgment last year by Shandong Heavy Industry Group. In the first half of this year, Shantui not only seized the opportunity and achieved extraordinary development, but also A solid step has been taken in structural adjustment.

Get involved in concrete machinery

The acquisition of Hubei Chutian Construction Machinery Company at the end of 2008 was the beginning of Shantui's implementation of strategic layout adjustment and its formal involvement in the field of concrete machinery. Although at that time Chutian Company had already “seriously wounded”, its determination to promote the military concrete machinery market eventually contributed to this merger, and in just one year Shantui had removed concrete machinery from “zero”. We have achieved 150 million yuan, and will further expand the "blueprint" of the full scale.

On May 8, 2010, the new plant of Shantui Chutian started construction in Wuhan Donghu High-tech Zone. Shantui Chutian New Factory Project is the first large-scale industrial project started after Donghu High-tech Zone was approved as a national independent innovation demonstration zone. The three parties of Shantui Construction Machinery Co., Ltd., Nikko Japan Co., Ltd., and Wuhan Zhongnan Electromechanical Equipment Co., Ltd. Joint investment. The project is constructed in two phases with a total investment of 1.5 billion yuan and covers an area of ​​635 acres. After the project is put into production, it can annually produce 3,000 concrete mixer trucks of various types, 1700 boom-type pump trucks, 1,000 pump-up pumps, and 200 concrete mixing stations. The sales revenue will reach 10 billion yuan. Shantui Chutian Company achieved sales revenue of 70 million yuan during trial production in 2009 and plans to exceed 300 million yuan in 2010. According to the plan, sales revenue will reach or exceed 5 billion yuan in the next three years.

“Concrete machinery products should become a pillar product of Shantui’s strategic development as soon as possible. For this reason, we are also increasing investment in talents, technology, and funds,” said Zhang Xiuwen. As a global top 50 construction machinery manufacturer, Shantui has been meticulously committed to the development and growth of engineering machinery and equipment manufacturing industry for many years. It adheres to an active diversified development strategy. Before the merger and acquisition of Chutian, Shantui products have covered bulldozers. , road machinery, excavators, piling machinery, industrial vehicles and construction machinery parts and other ten categories, more than 120 specifications and models, sold to more than 120 countries and regions in the world, its leading product bulldozers production and sales in 2009 in the world Two people.

Strengthen technological support

In 2010, Shantui's funds for technological innovation amounted to 200 million yuan, and the amount was significantly higher than in previous years. The expenses were included in the annual budget and were earmarked for special purposes. At the same time, the company clearly stipulates the construction cost of technology innovation funds, the development costs for common technology, the cost of incentives, and the continuing education cost of technicians, and will be supervised and inspected by the board of directors of the company.

"Tracking the international advanced, digesting and absorbing, and innovating development" is Shantui's strategy for the development of science and technology. Shantui Engineering Machinery Research Institute, as the main body of the company's scientific and technological innovation, has a number of R&D institutions such as the Ministry of Science and Technology Management, the Institute for Standardization, and various professional research institutes, test centers, product analysis centers, new product trial centers, and complete machine test sites. Hydraulic testing room, electrical intelligent testing room, transmission testing room, chassis performance testing room and other professional departments are readily available. In order to build a high-level international R&D platform and create a wider range of external exchanges for product development, the Shantui Research Institute has also established a special branch in Beijing.

International advanced PRO/E three-dimensional software, CA鄄TIA three-dimensional software, PDM data management system, PM2 project management platform, etc. are widely used in Shantui. These technologies enable effective integration of development and design, process and manufacturing, and greatly improve product development. Speed ​​and quality.

The combination of production, education and research is one of the effective ways for Shantui to make full use of external resources. Tongji University, Zhejiang University, Beijing University of Science and Technology, Shandong University, Jilin University, Taiyuan University of Science and Technology, Chang'an University, Weichai Power, Japan Komatsu, Rexroth, Parker, South Korea DMEC and other universities and professional manufacturers and mountains years ago The establishment of a long-term cooperative relationship and joint research on the cutting-edge technologies of construction machinery has received good results. Since the “Eleventh Five-Year Plan”, the company has obtained more than 40 national patents. The patent protection covers bulldozers, pushers, rollers, rotary drilling rigs, chassis parts, hydraulic torque converters, and self-made craft equipment and special planes. In addition, China's first large-tonnage waste compactor SR33YR, China's first high-power bulldozer SD52-5, and the “Eleventh Five-Year” technology support project SD10YE hydraulic bulldozers and other new products all come from Shantui, and these products are widely used. With new technologies, new materials and a number of patented technologies, the product level has reached the leading domestic level and the major technical indicators have reached the international level.

Zhang Xiuwen said that Shantui's bulldozer R&D has taken a leading position in China, and it has to strive for the forefront of other products. For this reason, the company's future expenses for technological innovation will not be less than 5% of sales revenue.

Sound talent mechanism

The "white fever" state of talent competition is a recognized fact in the construction machinery industry. Attracting talents, retaining talents, and giving play to the role of talents are the goals that companies are all pursuing. Shantui is no exception.

Shantui’s approach is remarkable in talent introduction. The first is to increase the promotion of corporate international brands and enhance their international influence. Through the news media such as newspapers, television and the Internet, the company vigorously promotes the Shantui brand and attracts high-end talent from home and abroad to pay attention to Shantui and Shantui. The second is to adapt to local conditions and use local talent. In the overseas development process, the company focuses on integrating into local society and boldly attracts local talents to join. For instance, Shantou’s manager and manager of the company in South Africa turned out to be the largest local agent. After joining Shantui, both parties were satisfied. The third is to implement the introduction mode of the whole construction system and enhance the accumulation of talents. For example, when Chute Chutian was formed, Chutian’s original team was introduced to achieve the ideal effect of talents and equipment being in sync. The fourth is to make full use of the government's "Citi expert" project, hire foreign experts from Japan, Italy, etc. to come to technical guidance, solve a lot of technical problems and benefit a lot. “Talent is fundamental to the development of the enterprise. Therefore, we plan to absorb 200 undergraduates and graduate students of 211 colleges and universities every year in the next five years. We must also allow them to stay and do well.” said Zhang Xiuwen. In 2009, Shantui introduced more than 70 postgraduates and 2 doctors. It sent 5 high and mid-level management personnel to study in the United States, and sent personnel to study abroad for exchanges. Thirty key technicians were sent to Shandong University to study. Master of Industrial Engineering.

Everything is adjusting and changing. After the adjustment of the Shantui industry, the focus is on “four main engines and four components”. The four main engines are bulldozers, concrete machinery, road machinery, and truck cranes. The four components are track assembly, transmission, molding, and hydraulic components. Focusing on this key point, on the basis of plans to complete sales revenue of RMB 12 billion this year, the Shandong Heavy Industry Engineering Machinery Segment, led by Shantui, has established sales revenue of RMB 30 billion in 2012 and RMB 50 billion in 2015, and will reach 2020. The goal of 100 billion yuan. "For this goal, we must make changes in the development of ideas, business models, management systems, incentives, corporate culture and many other aspects." Zhang Xiuwen said, "positive changes will always bring positive results."