Since January 2011, under the general trend of slower overall growth of the mini-vehicle market, the number of major car companies has affected, and the transaction volume has dropped by a maximum of 70%. The FAW Jilin Automobile Micro-vehicle System was only good at its own, and it attracted eye-catching sales in the industry: in January 2011, only Jiabao series had sales of 1,200 units in Jilin Province, and the market share of Jilin was 36.4%.
In 2011, the national auto-to-country policy was about to end, which was included in the initial planning of various mini-vehicle companies in 2010. In order to provide sufficient firepower for the opening of the 2011 World War II, FAW Jilin Automobile Co., Ltd. 2011 Jiabao series models introduced into the market three months in advance, and with its quality upgrade, the overall upgrade makes Jiabao micro-car's good reputation for all to see, more The recognition of consumers fully shows that FAW Jilin Automotive will always improve its product quality, continue to advance lean engineering, and continue to develop core technologies.
The early introduction of high-quality models is just one of the first steps in the food and grass strategy. After the end of the national automobile-to-country policy in 2011, FAW Jilin Motors launched a price action for Jiabao series models to make consumers get affordable again, and took the lead with preferential subsidies. Jiabao V70 models equipped with T series engines in addition to enjoying the national energy-saving Huimin project 3,000 yuan in subsidies, the car users can get a thousand dollars worth of traffic insurance; Jiabao V52 practical enjoy 10% of the company benefits people subsidies, comfort-type special Thousand dollars. Having said this, the dealers are full of confidence that: The favorable price subsidy for FAW Jilin has let us fully feel the strength and courage of the “state does not make up and FAW fills upâ€.
The Sword Fighting action allowed FAW Jilin Motor to launch the "Northeast Strategy" march. On the basis of product optimization, quality improvement, and price subsidies, FAW Jilin Automobile also initiated the “Sword Swords†initiative among 50 retail outlets in nine prefecture-level cities in Jilin Province, focusing on regional characteristics, combining air and ground forms. Joint operations: Broadening new media channels, taking advantage of storefront activities, regional auto shows, scheduled exhibitions, tour exhibitions, special promotions, etc., with only one road show covering 41 cities and counties and 414 townships across the province.
All dealers are actively fighting for battles, from the cost of control, geographical selection, to the number of customers and customers A and A card orders, virtual set up volts to clever enemy. During the event, in the storefront, the company also introduced weekly special models, exclusive tastings, in-car tours, service special weeks, and old users' introductions to etiquette. All kinds of upgrades and promotion measures are in line with competing models. In the opening battle, they won the mini vehicle sales championship with a riding black horse, and turned the giants who dominated the dominance of mini vehicles for many years.
The successful measures of Jilin Province's "Swordsmanship and dagger overbearing" have enabled FAW Jilin Motors to expand its promotional activities to the "6+3" leading sales region, while leveraging 4 major promotions, 6 major additions, and 55 quality optimization 2011 models. The Bao V70 was launched and launched a nationwide service offensive aimed at the old users. It also carried out a number of quality optimizations for all after-sale vehicles as well as free maintenance for 10 items and 28 items for the entire vehicle.
During the “6+3†sales promotion period, the leadership team of FAW minicars was responsible for the division of the division, and the sales division’s professionals were assigned to guard the troops. The company’s upper and lower armies entered the actual combat status, and strived to refer to the 200,000 production and sales targets of 2011. .
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