World Power of Construction Machinery in China

From March 22nd to 26th, the 2011 Las Vegas International Construction Machinery Expo, known as the “Oscar” of the world’s engineering machinery, was held as scheduled. The Chinese Army Corps of Construction Machinery, represented by Sany Heavy Industry (600031), demonstrated its Chinese strength to the world through its unique culture and high-quality products.

Since the five exhibits exhibited by Sany Heavy Industries for the first time in 2005 failed to meet U.S. standards, there was not a single sale and all of them were shipped back. By this time, 21 exhibiting products and 4,600 square meters of exhibition area became the domestic legion. The largest exhibitors reflected not only the rapid development momentum of the company in China Heavy Industry (601989), but also the rapid advancement of internationalization of the Chinese construction machinery industry, the alignment with world-class companies, and the confidence to compete with the world's giants on the same stage. strength.

In stark contrast to the early BMW show, Chinese power has become a “dark horse” on this stage. It is worth mentioning that among the machine forests of construction machinery products, Sany built a double-storey booth with a height of 10 meters, with a single-storey area of ​​more than 800 square meters, and placed in the air corridor of the Sany booth. Eyes. In addition, companies such as Sany and Xugong brought their own products, such as models and clothing with their own logos, to the exhibition. SANY also sold them in the form of “SANY Shop” and seized over 100 meters of advertising wall on the exhibition site. It is very eye-catching.

This is the third time that Sany Heavy Industry has participated in the Las Vegas show. During this exhibition, more than 90% of the products displayed on the 21st of 31 are in line with US standards, and are truly tailor-made for American customers. In addition, regardless of whether it is the product's R&D design or on-site sales service, Sany is using localized talents and resources. Good brand image and high quality after-sales service make Sany become the purchasing target of many North American customers.

The global financial crisis that has engulfed the world market has always been a sudden silence, while the Chinese construction machinery market driven by domestic investment has increasingly highlighted its unique vitality and charm. In fact, just three years after China’s construction machinery companies stepped onto the show stage, China’s construction machinery industry completed a self-exchange and upgrade. The industrial scale has grown rapidly and the company’s strength has been increasing. The market increase has maintained an average of 20%. Above speed. While foreign brands have successively entered the Chinese market with unlimited potential, China’s construction machinery companies, which have experienced many international trade fairs, have taken more confident steps toward the strategically important overseas markets. So full of unknowns and expectations.