The concept of Internet of Things was first proposed by the Massachusetts Institute of Technology (MIT) to refer to various information sensing devices such as radio frequency identification (RFID) devices, infrared sensors, global positioning systems, Laser scanner and other devices and the Internet together to form a huge network. Specifically, the Internet of Things (IoT) sends real-time information to the back-end information processing system by embedding tags such as electronic tags, bar codes and the like on the objects, and sends the real-time information to the background information processing system through a wireless network, and the major information systems can be interconnected to form a large Of the network, which can achieve the implementation of the tracking of goods, monitoring and other intelligent management purposes. In other words, the Internet of Things enables information communication between people and things.
Every change in the new media will cause the traditional media attention. What does internet of things mean for the traditional media? Is the rise of the Internet of Things an opportunity or a challenge, a competition or a convergence? All these have become media concerns.
Internet of things triggered the transformation of communication platform
People have the lingering fear of the new media "wolf", however, for the rise of the Internet of things do not have to be so. Internet of things is not so much a new media, as it is a new platform for media convergence. Internet of Things is based on the spread of a variety of information dissemination technology, breaking the Internet restrictions, access to information objects in the network, the foundation of the network ubiquitous information and communication technology will be applied to various fields. Of course, the various fields referred to here refer to the traditional media, newspapers, radio and television. It is conceivable that by the Internet of Things platform for traditional media will spread in the breadth and depth are promising. The Internet of Things (IoT) can further expand the reach of traditional media to achieve "unlimited" dissemination and break the shackles of time and space for traditional media. With the Internet of Things, the penetration of traditional media into human life will be further deepened, and even the gorgeous transformation of "living ring media" can be achieved. Traditional media under the Internet of Things platform will drive the life, mobility and perception of media usage.
Internet of things can greatly spread traditional media information to every corner, break through the channel restrictions of single media and provide multi-faceted service for media audience's information selection. The evolution of this platform will also speed up the traditional media attention channel integration, platform aggregation. Of course, traditional media can take advantage of platform innovations and multi-functional links to achieve new growth points. With the help of the Internet of Things, we will be able to perceive the richness of traditional media content anytime, anywhere, and even the media itself will change subtly, and the extension of media will be greatly expanded.
Internet of things triggered the spread of intelligent revolution
A report from the International Telecommunication Union portrays a picture of the Internet of Things era: cars alert themselves to driver error; briefs remind the owner of what was forgotten; the clothing "tells" the washing machine about color and water temperature requirements, etc. Wait. Equally conceivable picture is: when the audience is not satisfied with the television content, the TV will be the audience's emotions timely transmission and feedback, and even the television will give you an "expression" in time; when the mobile phone newspaper has a jargon read do not understand When you can get instant answers.
In essence, the Internet of Things (IoT) is a formal extension and expansion of the Internet. It inherits the universality of the Internet and does not simply connect the sensors to the Internet. Internet of Things is not the key "thing", but in the "network." This web almost covers all the characteristics of the media. Internet of things through the expansion of means of information technology to reproduce the meaning of the network, but also to achieve harmony and interaction between people and things, and even exchange and dialogue. From digitalization and networking to present intelligence, the Internet of Things is a new development in the evolution of information and communication technologies. Intelligence has become the key word in the Internet of Things.
Internet of things triggered the revolution in content dissemination
The production of "content" has always been the advantage of traditional media, and the "content" advantage is an important aspect of the survival and development of traditional media. If new media can make "content" merge with emerging media and adapt to it, greater progress will be made. Just as Professor Yu Guoming, a famous scholar in the country, played an analogy, saying that the Xinhua News Agency made a mobile newspaper with China Mobile, how effective is it with the content resources of Xinhua News Agency combined with China Mobile's massive mobile phone user market? We set a cell phone reported a month's fee is 3 dollars, now has 40 million users, its monthly turnover is 120 million. If we calculate, what is the net profit in a year, at least above 1.2 billion? Xinhua News Agency with China Mobile a simple cooperation, it has created such a magical pattern. This is a huge value created by the combination of content and new ways. Such cases will be promoted to a greater extent in the Internet of Things era and enable media production to achieve higher productivity.
The above is the specific content of media production, there is an extension of the content can not be ignored. The spread of the Internet of Things enables objects to be given "content," and "content" is being constantly produced in the exchange of people and things and exchanges of things and things. We can easily find out that in contrast with McLuhan's "media as information," this new form of Internet of Things has a greater breakthrough in terms of dissemination. "Objects are information." In the spread of Internet of Things, just as the physical properties of the object itself, the information is inherent, diffuse and decentralized, but through the interfaces such as electronic tags (RFID), sensors, two-dimensional codes and the like installed on various objects, Connected to the wireless network, the object will cyclically conduct "production" and "reproduction" of the message, which to a greater extent eliminates the understanding of the nature of the media and may even consider "object as the medium". # p # Pagination # e #
The strategy of traditional media
1. Establish a good attitude to deal with, and actively strengthen the integration with the Internet of Things
As early as in 2006, the author pointed out to the author that the development of new media will affect the "cake" of traditional media. However, the development of new media and traditional media is integrated. The traditional media has the advantages of content and credibility, while the new media has the channel integration , Fully aware of the advantages, both have their own strengths and weaknesses. Both should be symbiotic, and development necessarily requires "confluence" and "integration." Today, I still believe firmly that the Internet of Things will clarify the relationship between new media and traditional media to a greater extent. We will see more integration of new media with traditional media and integration of new media with new media.
As a result, the Internet of Things will affect the traditional media "cake," but it will not overwhelm the traditional media market. With the help of the IoT platform transformation, traditional media can focus on developing the fields that are associated with its core business. That is, through the new communication platform, the original "content" can be developed at multiple levels and spread in all directions to enhance the "content" Value added, providing more personalized services, thus extending the value chain.
2. Open up new forms of traditional media in Internet of Things
From the foundation of the Internet of Things composition, we can see that the Internet of Things is an extension of the Internet. There are 338 million Internet users in China and the penetration rate has exceeded the world average. The old definition of broadband Internet access has reached 90%. The country domain names (.CN) now have 12.96 million, ranking first in the world. The network coverage of administrative villages in China Rate of 99.7%. Therefore, with the help of things
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