Independent brands grew positively year-on-year as a major driving force for national policies. In February, passenger car brands sold a total of 522,800 vehicles, a year-on-year increase of 17.22%. In January 2012, the total sales volume of self-owned brands reached 447,100 units, an increase of 7.65% from the previous quarter, accounting for 43.34% of the total passenger vehicle sales. From the data, we can see that half of the top ten companies are self-owned brands.
After experiencing the twists and turns of last year, many independent brands have expressed that they will be "more severe" this year. In general, the performance of self-owned brands in February was still unsatisfactory, and its growth factor was ahead of the Spring Festival. People's consumer demand was lagging behind. The state's policies on public and official vehicles were among the biggest policy thrusts.
Honda's growth exceeds 100%. Joint venture imports continue to grasp the overall situation In terms of joint ventures and imported brands, Shanghai Volkswagen achieved 103,200 vehicles in February, an increase of 29% year-on-year. Ford sold 40,900 vehicles in February, an increase of 28% from the same period last year. Mercedes-Benz delivered 20,300 Mercedes-Benz, smart, AMG and Maybach vehicles in mainland China in February this year, an increase of 61% year-on-year. FAW-Volkswagen Audi sales exceeded 30,000 for the first time in February, reaching a record high of 31,200 units, a year-on-year increase of 66%. Most notably, the sales volume of Guangqi Honda and Dongfeng Honda were 23,300 units and 20,700 units, respectively, which represented an increase of 100.4% and 113.8% from the same period of last year.
Honda's popularity is not groundless. In order to clear the bank, the old CR-V had a huge discount in February. The new Civic and the new Camry also started to take off. In addition, the advance of the Spring Festival of the Year of the Dragon has also largely contributed to the February increase in joint venture imports. Looking at the entire sales data, it is not difficult to see whether the growth rate of the joint venture or imported vehicle brand is quite objective, which of course has a close relationship with the development of technology and quality services.
In March, it is predicted that the autonomous slowdown of joint ventures will continue to be the top priority for independent brands in March. Joint ventures and imported brands will still take the initiative. The biggest surprise in March is the number of heavyweight new cars: New Fox, Mai Rui Bao, New Sagitar and the market's new CR-V, which has been buzzing with the market.
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