It is not easy for Chinese passenger cars to enter Europe


On June 25th, the reporter met Mr. Luc, President of the World Bus Alliance in Beijing. He just spent 10 days visiting youth, Ankai, Zhongda, Hagrid, Shenwo, Shenlong and Yutong. Jinlong, Zhongtong and Beiqi Foton have 10 domestic passenger car manufacturers. In an interview with a reporter, he said that through on-site visits, he deeply felt the remarkable progress made by the Chinese bus industry in recent years. Mr. Luke also served as an expert in the European bus industry and also used European perspectives to tell reporters his views on the Chinese bus industry.

Details: The gap between Chinese and European passenger cars

The World Bus Association (BAAV) was established as a European bus operator organization in 1928. Mr. Luke has been working in the passenger car industry since 1965. In 1971, he founded the world's first professional passenger car exhibition - World Bus Expo in Kortrijk, a small town 10 kilometers from the Belgian capital. For more than 40 years, the World Bus Expo has gradually developed into the most important exhibition in the world passenger car manufacturing industry. The development direction of the passenger car manufacturing industry has been produced here; and the BAAV Award has become one of the most influential and authoritative passenger car awards in the world. .

In 2000, BAAV established the World Bus Expo Asia Exhibition in China and it is now the ninth year. Mr. Luke said that the growing strength of the Chinese bus market has enabled the BAAV Asia Exhibition to be held in China. During this visit to China, he saw a lot of new factory areas, new equipment, and they all had considerable scale. "Very modern, very automated, very special, and very clean" is his overall assessment of 10 bus companies in his trip to China. He mentioned a detail. When visiting the factory, he saw a female worker who had to clean the floor of the factory with a toothbrush.

Luke believes that Chinese bus manufacturers have already caught up with European manufacturing capabilities. He mentioned that during the visit, he saw Chinese passenger car companies undergoing safety tests, including bump tests. This is also an advanced manufacturing process in Europe. In China, many advanced technologies were adopted, even ahead of Europe, which made him optimistic about the future of the Chinese bus industry. At the same time, he pointed out bluntly: "There is a gap in the details of the manufacturing process between Chinese passenger cars and European passenger cars."

Luke said: "Although the Chinese passenger car manufacturing industry, especially the new energy passenger car manufacturing level has been ahead of Europe, but the Chinese bus industry has not completely caught up with the level of the European passenger car industry. Although these differences are not the quality of the vehicle itself, but the passenger car The details of manufacturing should also be taken seriously by Chinese bus companies, because the incomplete details will cause European customers to question whether the Chinese bus production process has reached the European level. “Only by perfection can we eliminate the European (customer) manufacturing of Chinese passenger cars. The level of questioning. Said Luke.

It is not easy to enter the European market

Although China's passenger car export market is very prosperous in these two years, Luke believes that it is far from easy for Chinese passenger cars to enter the European market. In his view, the self-protection of the European market is the fundamental reason why Chinese companies cannot really enter the European market. He pointed out that the entry of Chinese passenger cars into the European market is constrained by many standards and has delayed the pace of the Chinese bus companies in expanding the European market. Luke said: “Even if the Europeans themselves are willing to open the market, this time will be very long. Because compared with the Chinese people, to do the same thing, Europeans have 80% of the time thinking, 20% to implement, The opposite is true for China."

In addition, in the view of Luke, "China's passenger car after-sales service can not be in place after one step," and some Chinese companies are also blocked outside the European market. He gave an example: "If I travel from Belgium to Spain and take a Mercedes passenger car, in the event of a breakdown, any repair shop in Spain can help with the repair. The after-sales service problem is well solved; but if it is Chinese, Passenger cars, once there is a problem in Spain, because service providers belong to Belgium, after-sales service will be very troublesome."

Luke believes that Chinese bus companies should objectively analyze the world bus market. He said: "In fact, all markets have self-protection, so it will be very difficult to enter the world." His opinion is: "The entire European passenger car market has only 20,000 cars per year, and one Yutong's annual production will reach 30,000, so if everybody thinks that entering the European market is not a way out, because the European market is really too small." "It is recommended that you consider more global markets, even Africa. Market." Luke said.